- Look more professional. Any business that wants an SSL certificate for its website must be checked by the certificate authority issuing the certificate.
- Increase visitor loyalty to your site. If your site uses account logins with personal data, then you should have an SSL certificate in place anyway. Visitors who know their information is protected are more likely to keep coming back.
- Attract more shoppers. If you are selling online, then expect your shoppers to check to see if you have SSL. Without it, they might not even stay long enough to see what you have to offer.
- Make more sales. At your online checkout, SSL clinches the sale. If you are using a reputable checkout system, it will offer SSL to your buyers for you. But remember, you may still want your own SSL in place for the other reasons listed here.
- Protect your own information. Whether it’s an exclusive promotional code or voucher you’re sending to your website visitor, SSL protects the information you both send and receive.
- Google Search Engine Ranking. This in itself is worth the approximate 20% boost your site will get just by having the certificate installed.
- Delivery of email mailshots is much more accurate. ISP’s can easily see that it’s a genuine domain, so expect 40% higher returns compared to non SSL servers.
- Enables more online payment options such as Stripe – which is cheaper and has much fewer discarded baskets than PayPal for instance.
- Allows you to use advance API’s like Trustpilot. You can then integrate their live review widgets into your site and take advantage of their online marketing tools.