SEO stands for “Search Engine Optimisation.”
It is the process of getting traffic from the free, organic, editorial or natural search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
You can read more about Search Engine Optimisation ( Optimization in US English ) on Wikipedia
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Search Engine Optimisation